A pipeline analysis measures:
A)a stream of customers at different points in the sales process
B)the number of customers who accept a proposal each month
C)the number of customers who pay invoices each month
D)the amount of new business a salesperson closes each month
E)the amount of repeat business a salesperson closes each month

Question

Quizplus · Accepted Answer

Pipeline analysis measures the flow of potential customers through different stages of the sales process, from prospecting to closing. It helps to identify the strengths and weaknesses of the sales process, and to forecast future revenue. Choices B, C, D, and E are specific to measuring the outcome of a sales process, but do not capture the entire picture of the sales pipeline.

A Pipeline Analysis Measures