Which of the following illustrations exemplifies behavioural segmentation?
A)Uni-Marts,a convenience store operator,focuses on small towns and rural areas,thereby avoiding big competitors.
B)In the United States,car companies have found ways to cater to the needs of the multicultural segment.
C)The sales of certain kinds of products such as trade magazines are tied closely to occupational type.
D)Over the years,Volvo has emphasised safety whereas Jaguar has emphasised styling,quickness and status.

Question

Quizplus · Accepted Answer

Behavioural segmentation involves dividing a market based on consumer knowledge, attitudes, uses, or responses to a product. Volvo emphasizing safety and Jaguar emphasizing styling, quickness, and status are examples of targeting consumers based on their specific preferences and behaviors.

Which of the Following Illustrations Exemplifies Behavioural Segmentation