Which of the following statements about geographic segmentation is incorrect?
A)It is used only in consumer markets.
B)It is used when customers are unwilling to travel very far to obtain the goods they require.
C)It is particularly important in retailing and many services businesses.
D)It is helpful as regions vary in their sales potential,customer needs,etc.

Question

Quizplus · Accepted Answer

The statement "It is used only in consumer markets" is incorrect. Geographic segmentation can be used in both consumer and business-to-business markets.

Which of the Following Statements About Geographic Segmentation Is Incorrect