Marketers often combine different descriptors such as psychographic and behavioural dimensions together with demographic profiles to more precisely target an attractive segment in a particular geographic region.This strategy is known as initiative segmentation.

Question

Quizplus · Accepted Answer

This is an example of innovative segmentation which effective marketers, such as the creators of Nike athletic shoes, Red Bull energy drinks and Enterprise Rent-a-Car use when they know the key to achieving marketing breakthroughs requires insightful and innovative market segmentation in order to meet the three objectives of the market segmentation process: identification of unique homogenous segments; using specific criteria that define a segment; determination of segment size and potential.

Marketers Often Combine Different Descriptors Such as Psychographic and Behavioural