The three decision processes-market segmentation,target marketing and positioning-are closely linked and strongly interdependent.

Question

Quizplus · Accepted Answer

Each must be well considered and implemented if the firm is to be successful in managing a given product–market relationship. However, no matter how large the firm is, its resources are usually limited compared to the number of alternative target market segments available to invest.

The Three Decision Processes-Market Segmentation,target Marketing and Positioning-Are Closely Linked