The VALS 2 segmentation service,developed by Stanford Research Institute,builds on which of the following psychographic dimensions?
A)ethnic affiliation
B)family affiliation
C)self-orientation
D)sexual orientation

Question

Quizplus · Accepted Answer

The VALS 2 segmentation service is built on self-orientation psychographic dimension, which encompasses individual values, attitudes and lifestyles. The other options listed, including ethnic affiliation, family affiliation, and sexual orientation, are not part of the VALS 2 segmentation service.

The VALS 2 Segmentation Service,developed by Stanford Research Institute,builds on Which