Which of the following marketing questions underlines the market-attractiveness of a firm?
A)Are there unmet or underserved needs we can satisfy?
B)Can we perform against critical success factors?
C)Stage of competing products in product life cycle: is the timing right?
D)Can we differentiate?

Question

Quizplus · Accepted Answer

The question "Are there unmet or underserved needs we can satisfy?" emphasizes the market attractiveness of a firm as it focuses on identifying potential areas of demand that can be capitalized on. Thus, this question reflects the market conditions and consumer behavior which are the key factors influencing market attractiveness. The other options focus on internal factors such as ability to perform, product life cycle and differentiation which are important for the firm's success, but do not solely indicate market attractiveness.

Which of the Following Marketing Questions Underlines the Market-Attractiveness of a Firm