Consumers evaluate product or brand alternative on the basis of desired characteristics and how valuable each characteristic is.This is referred to as the:
A)purchase influence for the product
B)buying situation for the consumer
C)choice criteria of the consumer
D)centralised purchasing structure

Question

Quizplus · Accepted Answer

The evaluation of product or brand alternatives based on desired characteristics is known as the consumer's choice criteria. This involves weighing the importance of each characteristic in order to make a decision on the best option. The other answer choices are not relevant to this concept.

Consumers Evaluate Product or Brand Alternative on the Basis of Desired