Which of the following is not an objective entailed in the market segmentation process?
A)identifying a homogeneous segment that differs from other segments
B)specifying criteria that define the segment
C)developing strategic alliances in the decline stage of the product
D)determining segment size and potential

Question

Quizplus · Accepted Answer

Developing strategic alliances in the decline stage of the product is not an objective entailed in the market segmentation process. The other three options - identifying a homogeneous segment that differs from other segments, specifying criteria that define the segment, and determining segment size and potential - are all important objectives in the market segmentation process.

Which of the Following Is Not an Objective Entailed in the Market