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The Competitive Environment in Some Industries Is Witnessing Developments Such

Question 11

Multiple Choice

The competitive environment in some industries is witnessing developments such as build-to-order processes,mass-customisation of products and computer-aided design technology.What reason can be attributed to the rising importance of marketing segmentation in such an environment?


A) Population growth has increased,and more product markets are maturing.
B) Social and economic forces have resulted in customers with less disposable income.
C) An increasing trend toward microsegmentation exists in which extremely small market segments are targeted.
D) Competitive inertia during the market shakeout period as the market transitions from product maturity to the decline stage.

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