The competitive environment in some industries is witnessing developments such as build-to-order processes,mass-customisation of products and computer-aided design technology.What reason can be attributed to the rising importance of marketing segmentation in such an environment?
A)Population growth has increased,and more product markets are maturing.
B)Social and economic forces have resulted in customers with less disposable income.
C)An increasing trend toward microsegmentation exists in which extremely small market segments are targeted.
D)Competitive inertia during the market shakeout period as the market transitions from product maturity to the decline stage.

Question

Quizplus · Accepted Answer

In an environment where build-to-order processes and mass-customization of products are becoming increasingly popular, marketers need to segment their markets even more precisely to understand individual customer needs and preferences. This has led to the trend of microsegmentation, where extremely small market segments are targeted to deliver highly personalized products and services. Therefore, option C is the best choice. The other options are not relevant to the given scenario.

The Competitive Environment in Some Industries Is Witnessing Developments Such