All of the following are reasons why the segmentation criteria should describe the market segments clearly except:
A)members can be readily identified and accessed
B)marketers need to know whether a given prospective customer is or is not in the target market
C)to analyse customers' likely responses to differences in the elements of the marketing mix
D)to reach the prospective customer with advertising or other marketing communication messages

Question

Quizplus · Accepted Answer

Segmentation criteria are designed to clearly identify and access members of a market segment, determine if a prospective customer belongs to the target market, and effectively reach them with marketing messages. Analyzing customers' likely responses to differences in the marketing mix elements is more about understanding consumer behavior within the segment rather than a reason for the segmentation criteria to describe market segments clearly.

All of the Following Are Reasons Why the Segmentation Criteria