Which of the following involves evaluating the firm's mission and capabilities to deliver what each segment wants,in order to choose which segments it will serve?
A)market penetration
B)market segmentation
C)product development
D)target marketing

Question

Quizplus · Accepted Answer

Target marketing involves evaluating the firm's mission and capabilities to deliver what each segment wants, in order to choose which segments it will serve. Market penetration refers to selling more of the company's existing products to existing customers within existing markets. Market segmentation involves dividing the market into smaller groups of consumers with similar needs and characteristics. Product development refers to creating new products to sell to existing or new markets.

Which of the Following Involves Evaluating the Firm's Mission and Capabilities