Possible shifts in customer needs and behaviour,the entry or exit of competitors and changes in their strategies are considered during this step of constructing a market-attractiveness-competitive-position matrix for evaluating potential target markets.
A)select market-attractiveness and competitive-position factors
B)project future position for each segment
C)rate segments on each factor and plot results on matrices
D)weigh each of the market-attractiveness and competitive-position factors

Question

Quizplus · Accepted Answer

Projecting the future position for each segment involves considering changes in customer needs and behavior, the dynamics of competitors entering or exiting the market, and shifts in their strategies. This step is crucial for understanding how these factors might influence the attractiveness of a market segment and the competitive position within it over time.

Possible Shifts in Customer Needs and Behaviour,the Entry or Exit