Knight and Bowerman originally targeted high performance distance runners.Europe's easyJet airline originally targeted leisure travellers.Gatorade's original target market consisted of athletes who needed to replenish water and salts lost through perspiration.Which type of segmentation do these examples highlight?
A) demographic
B) geographical
C) behavioural
D) geodemographic
Correct Answer:
Verified
Q2: _ will influence a buyer to consider
Q3: Identify the action point that a firm
Q4: Principle-oriented consumers are consumers who:
A)are motivated by
Q5: Which of the following statements emphasises the
Q6: Possible shifts in customer needs and behaviour,the
Q7: Identify the process by which a market
Q8: Which of the following is not an
Q9: Consumers evaluate product or brand alternative on
Q10: Which of the following involves evaluating the
Q11: The competitive environment in some industries is
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