Principle-oriented consumers are consumers who:
A)are motivated by abstract and idealised criteria for products or services
B)shop for products that demonstrate the consumer's success
C)are guided by the need for social or physical activity,variety and risk taking
D)provide consumer-inputs to marketers during product development

Question

Quizplus · Accepted Answer

Principle-oriented consumers are motivated by ethical or abstract concerns while making a purchase decision. They give importance to the social and environmental impacts of the product or service they are buying. These consumers are not driven by materialistic success or social or physical activity, variety, and risk-taking. They also provide their inputs to marketers during product development to ensure that the final product aligns with their principles and values. Hence, choice A is the correct answer.

Principle-Oriented Consumers Are Consumers Who