Which of the following statements emphasises the impact of income in segmenting markets geographically?
A) Mobile service providers are focusing attention on the 65-plus segment to improve penetration.
B) Toyota has launched an online information service aimed at women as they directly influence 8 out of 10 vehicle purchases.
C) Nokia has launched a subsidiary to create an ultra-exclusive mobile telephone targeting customers buying prestige products.
D) The increase in the number of working women has created needs for specialised goods and services.
Correct Answer:
Verified
Q1: Knight and Bowerman originally targeted high performance
Q2: _ will influence a buyer to consider
Q3: Identify the action point that a firm
Q4: Principle-oriented consumers are consumers who:
A)are motivated by
Q6: Possible shifts in customer needs and behaviour,the
Q7: Identify the process by which a market
Q8: Which of the following is not an
Q9: Consumers evaluate product or brand alternative on
Q10: Which of the following involves evaluating the
Q11: The competitive environment in some industries is
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents