All of the following are benefits managers gain from applying a common analytical framework across segments to evaluate the potential of alternative market segments except:
A)to compare the future potential of different segments using the same set of criteria
B)to prioritise different segments to decide which segments to target
C)to analyse how resources and marketing efforts should be allocated
D)to portray how different segments represent equally attractive opportunities

Question

Quizplus · Accepted Answer

Applying a common analytical framework does not necessarily mean that all market segments are equally attractive. Rather, it allows managers to make more objective evaluations of different segments using consistent criteria, and to allocate resources and efforts accordingly. Therefore, portraying all segments as equally attractive would not be a benefit of applying a common analytical framework.

All of the Following Are Benefits Managers Gain from Applying