Which of the following is based on the assumption that similar prospects facing similar situations should be approached with similar sales presentations?
A) formula
B) memorized
C) stimulus response
D) interactive need-satisfaction
E) problem-solving

Question

Quizplus · Accepted Answer

The assumption that similar prospects facing similar situations should be approached with similar sales presentations is the basis of the formula approach. This approach involves having a set of predetermined steps to follow when making a sales presentation based on the prospect's needs and situation.

Which of the Following Is Based on the Assumption That