You are a sales representative for an e-book supplier and you call on John Radcliffe, the procurement manager for a local university.After a few minutes of "small talk," John asks you to step into his office for a meaningful conversation about your e-books.Which of the following best characterizes John's "mental process?"
A)John believes your e-books will fill his specific needs.
B)a sale is made
C)You have achieved the interest stage of John's mental process.
D)John has a boiling desire for your product.
E)John understands why he should buy from you.

Question

Quizplus · Accepted Answer

John has invited you into his office for a meaningful conversation about your e-books, indicating that he is interested in your product and willing to listen to your sales pitch. However, this does not necessarily mean that he already believes your e-books will meet his specific needs, has a boiling desire for your product, or fully understands why he should buy from you. Therefore, option C, which indicates that you have achieved the interest stage of John's mental process, is the best choice.

You Are a Sales Representative for an E-Book Supplier and You