Which of the following sales presentation methods is most often used by experienced salespersons selling directly to businesses?
A) the memorized approach
B) the stimulus response approach
C) the interactive need-satisfaction approach
D) the formula approach
E) the problem-solving approach

Question

Quizplus · Accepted Answer

The interactive need-satisfaction approach is the most commonly used method for experienced salespeople selling directly to businesses. This approach involves engaging the customer in conversation to understand their specific needs and then positioning your product or service as the solution to those needs. It is more personalized and tailored to the customer, which can be effective in building trust and rapport. The other approaches listed may be more suitable for different sales situations, but the interactive need-satisfaction approach is the best fit for B2B sales.

Which of the Following Sales Presentation Methods Is Most Often