The use of effective communication skills in customer service and public relations is critical because
A)such skills are 'best practice' and required in a global trading environment
B)they allow the real needs of the customers to be addressed
C)customers expect special treatment
D)the organisation pays for staff to have such skills

Question

Quizplus · Accepted Answer

Effective communication skills in customer service and public relations are critical because they allow the real needs of the customers to be addressed. Without these skills, it can be challenging to understand what the customer is asking for and provide satisfactory solutions. These skills are not just 'best practice' and required in a global trading environment but are essential for building strong customer relationships and maintaining a positive brand image. Customers may not necessarily expect special treatment, but they do expect attentive, empathetic service that meets their needs. While organizations may invest in developing staff communication skills, the primary benefit is customer satisfaction and loyalty.

The Use of Effective Communication Skills in Customer Service and Public