According to Albrecht 1992,the four levels of customer value are
A)basic,expected,desired and unanticipated
B)foundation,intermediate,penultimate and ultimate
C)introductory,intermediate,quality and superlative
D)primary,secondary,tertiary and quaternary

Question

Quizplus · Accepted Answer

Albrecht's four levels of customer value are basic (the minimum acceptable level), expected (what the customer assumes they will receive), desired (what the customer hopes for), and unanticipated (what the customer did not expect but receives). This model is widely used in customer service and marketing. Option B, C, and D, do not match the levels proposed by Albrecht.

According to Albrecht 1992,the Four Levels of Customer Value Are