According to Rosen 1997,the most important aspect of building a customer satisfaction model is
A)collecting the data
B)what you do with the data collected
C)identifying the standards expected by customers
D)collecting customer feedback

Question

Quizplus · Accepted Answer

While all of the options are important in building a customer satisfaction model, what you do with the data collected is the most critical aspect. It is not enough to simply collect data, but businesses must also act on that data to make improvements and increase customer satisfaction. Identifying standards and collecting feedback are important components of collecting data, but ultimately it is the actions taken based on that data that will have the greatest impact on customer satisfaction.

According to Rosen 1997,the Most Important Aspect of Building a Customer