Customer Relationship Management CRM involves
A)strategies and processes to manage customer interactions
B)strategies to gather empirical data about customer behaviour
C)processes designed to minimise customer complaints
D)the use of technology to minimise customer interactions

Question

Quizplus · Accepted Answer

CRM involves strategies and processes to manage customer interactions, which can include gathering data about customers, analyzing that data to better understand customer behavior, and using technology to streamline and enhance customer interactions. While minimizing customer complaints may be a goal, it is not the primary focus of CRM.

Customer Relationship Management CRM Involves