Which of the following source characteristics is utilized by a slice-of-life commercial that shows an average head of household facing difficulty in filing his federal income tax?
A) Power
B) Compliance
C) Expertise
D) Similarity
E) Attractiveness
Correct Answer:
Verified
Q54: According to the sleeper effect phenomenon:
A)the impact
Q55: According to the meaning transfer model of
Q56: The source characteristic of attractiveness encompasses:
A)power, expertise,
Q57: Advertisers can protect themselves against overexposure:
A)by hiring
Q58: The marketers of Cirrus shoes received negative
Q60: Source attractiveness leads to persuasion through a
Q61: Presenting the strongest arguments at the beginning
Q62: Mars Inc., an automaker, hires a popular
Q63: If the target audience is opposed to
Q64: The heading of an ad in a
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