According to the meaning transfer model of the celebrity endorsement process, celebrities draw their meanings from:
A)their association with the companies whose products they endorse.
B)their popularity among consumers and their perceived level of attractiveness.
C)the image the media portrays about them through various channels such as television, magazines, and the Internet.
D)the roles they assume in their careers and the objects, persons, and contexts these roles bring them in contact with.
E)their family and cultural background that influence their decisions about the types of products they want to endorsE.According to meaning transfer model, a celebrity's effectiveness as an endorser depends on the culturally acquired meanings he or she brings to the endorsement process.Celebrities draw these powerful meanings from the roles they assume in their television, movie, military, athletic, and other careers.Each new dramatic role brings the celebrity into contact with a range of objects, persons, and contexts.

Question

Quizplus · Accepted Answer

According to the meaning transfer model, celebrities draw their meanings from the roles they assume in their careers and the objects, persons, and contexts these roles bring them in contact with. Therefore, the option D is the correct choice. The other options mentioned in the question, such as association with the companies, popularity among consumers, media portrayal, family and cultural background, may contribute to a celebrity's overall image, but they are not the primary source of meaning transfer in the endorsement process.

According to the Meaning Transfer Model of the Celebrity Endorsement