The source characteristic of attractiveness encompasses:
A)power, expertise, and aesthetics.
B)similarity, likability, and familiarity.
C)comfort, individuality, and beauty.
D)beauty, familiarity, and differentiability.
E)expertise, familiarity, and comfort.

Question

Quizplus · Accepted Answer

The source characteristic of attractiveness includes three main factors: similarity (how much the source is like the audience), likability (how much the audience likes the source), and familiarity (how much the audience knows about the source). These three factors influence how attractive the source is perceived to be, and therefore determine how effective their message is likely to be. The other choices either miss important factors or include factors that are not generally considered part of source attractiveness.

The Source Characteristic of Attractiveness Encompasses