Presenting the strongest arguments at the beginning of an advertising message assumes that a _____ is operating.
A)primacy effect
B)recency effect
C)sleeper effect
D)credibility effect
E)compliance hierarchy

Question

Quizplus · Accepted Answer

The primacy effect refers to the tendency for people to better remember information presented at the beginning of a message. Therefore, presenting the strongest arguments at the beginning would take advantage of this effect and be more impactful in the long run.

Presenting the Strongest Arguments at the Beginning of an Advertising