Advertisers can protect themselves against overexposure:
A)by hiring more than one celebrity for endorsing a particular brand.
B)with an exclusivity clause limiting the number of products a celebrity can endorse.
C)by attempting to match the characteristics of the target market with the personality of a celebrity.
D)by creating celebrity advertisements that generate counterarguments.
E)by hiring common consumers instead of celebrities to feature in their commercials.

Question

Quizplus · Accepted Answer

An exclusivity clause in a celebrity endorsement contract can limit the number of products that the celebrity can endorse, thereby reducing the risk of overexposure. This ensures that the celebrity remains exclusive to the brand and does not dilute their impact by endorsing too many products.

Advertisers Can Protect Themselves Against Overexposure