Source attractiveness leads to persuasion through a process of _____, whereby a receiver is motivated to seek some type of relationship with the source and thus adopts similar beliefs, attitudes, preferences, or behavior.
A)internalization
B)identification
C)compliance
D)repositioning
E)comprehension

Question

Quizplus · Accepted Answer

The process described matches the concept of identification, where the receiver feels drawn to the attractive source and adopts similar views or behaviors in order to feel a connection with them. Internalization refers to the receiver fully adopting the beliefs or behaviors presented by the source, compliance refers to following requests without necessarily changing attitudes, repositioning is not a term commonly used in persuasion research, and comprehension refers to understanding the message rather than being influenced by the source's attractiveness.

Source Attractiveness Leads to Persuasion Through a Process of _____