The heading of an ad in a women's magazine reads, "Charlotte BB cream has been approved by dermatologists. It is good for sensitive skin and has no side effects." The rest of the ad copy explains the benefits of the BB cream and features user testimonials. By placing its most important message in the heading, the ad's source is hoping its message benefits from the:
A)primacy effect.
B)recency effect.
C)sleeper effect.
D)credibility effect.
E)compliance hierarchy.

Question

Quizplus · Accepted Answer

The primacy effect suggests that information presented first is more likely to be remembered, so placing the most important message in the heading aims to capitalize on this effect.

The Heading of an Ad in a Women's Magazine Reads