An advertisement that places the strongest points at the end of a message assumes a _____, whereby the last arguments presented are the most persuasive.
A)recency effect
B)primacy effect
C)sleeper effect
D)credibility effect
E)compliance hierarchy

Question

Quizplus · Accepted Answer

The recency effect is the tendency for people to remember the most recent information they have received. By placing the strongest arguments at the end of a message, advertisers are relying on the recency effect to make those arguments more memorable and persuasive.

An Advertisement That Places the Strongest Points at the End