_____ is the process by which a source perceived by a receiver as having high power can influence the receiver's behavior.
A)Internalization
B)Identification
C)Compliance
D)Retention
E)Scrutiny

Question

Quizplus · Accepted Answer

Compliance is the process by which a source perceived by a receiver as having high power can influence the receiver's behavior. Compliance refers to the recipient's willingness to go along with the source's direct request, but without actually changing their beliefs or attitudes. Internalization refers to a deeper level of influence, where the recipient adopts the attitude or behavior of the source. Identification refers to a process where a recipient aligns their behavior with the source because they believe the source is attractive or similar to themselves. Retention and scrutiny are not relevant to the question.

_____ Is the Process by Which a Source Perceived by a Receiver