A magazine advertisement reads, "Is it just forgetfulness or Alzheimer's disease?" and then lists the warning signs of Alzheimer's, stating its strongest point first to gain reader attention on a subject that most people would rather not consider. The rest of the ad describes a new prescription medicine to treat mild and moderate cases of Alzheimer's. The advertisement uses a _____ to arouse interest.
A)primacy effect
B)recency effect
C)sleeper effect
D)credibility effect
E)compliance hierarchy

Question

Quizplus · Accepted Answer

The advertisement uses the primacy effect to gain reader attention by presenting the strongest point first, which is the warning signs of Alzheimer's. This is a common advertising technique used to capture the audience's attention and interest.

A Magazine Advertisement Reads, "Is It Just Forgetfulness or Alzheimer's