Which of the following statements is true of source power?
A)Power as a source characteristic is very easy to apply in a nonpersonal influence situation such as advertising.
B)The use of source power is not effective in situations involving personal communication and influence.
C)The source must be perceived as being able to administer only positive sanctions to the receiver.
D)A source has power when he or she can actually administer rewards and punishments to a receiver.
E)The receiver's estimate of the source's ability to observe conformity is not important.

Question

Quizplus · Accepted Answer

Power as a source characteristic is based on the source's ability to administer rewards and punishments to the receiver. This power can be effective in personal and nonpersonal communication situations, but the source must be perceived as having the ability to administer both positive and negative consequences. The receiver's estimate of the source's ability to observe conformity is also important in determining the extent of source power.

Which of the Following Statements Is True of Source Power