Which of the following types of message structure should a marketer use if immediate behavior is not an objective and if repeated exposure will give the target audience an opportunity to draw its own conclusions?
A)An open-ended message
B)A close-ended message
C)A primacy message
D)A refutational appeal
E)A fear appeal

Question

Quizplus · Accepted Answer

An open-ended message is the best choice if immediate behavior is not an objective and if repeated exposure will give the target audience an opportunity to draw its own conclusions. Open-ended messages are designed to create discussion and encourage the audience to engage with the message.

Which of the Following Types of Message Structure Should a Marketer