When a source is able to administer rewards and punishments to a receiver, the influence occurs through a process known as:
A)compliance.
B)identification.
C)internalization.
D)retention.
E)perceived concern.

Question

Quizplus · Accepted Answer

Compliance refers to the process in which the receiver conforms to the influencer's request due to the existence of rewards and punishments. In this case, the source has the power to either give a desirable reward or punishment to the receiver, which makes the receiver comply with their request. Other processes such as identification and internalization occur when the source has a certain level of attractiveness, expertise, or credibility, but they do not necessarily involve rewards and punishments. Therefore, compliance is the best choice in this scenario.

When a Source Is Able to Administer Rewards and Punishments