According to the sleeper effect phenomenon:
A)the impact of a persuasive message diminishes over time.
B)people subconsciously retain advertising messages that they see moments before sleeping and rehearse them in their sleep.
C)the impact of a persuasive message from a low-credibility source can increase over time, since the message content becomes disassociated from the source.
D)with the passage of time, the impact of a persuasive message from a low-credibility source can decrease, since people forget the content of the message.
E)people instinctively disassociate a low-credibility source from message when they are paying less than full attention to the messagE.A low-credibility source may be as effective as a high-credibility source because of the sleeper effect, whereby the persuasiveness of a message increases with the passage of time.With time, the association of the message with the source diminishes and the receiver's attention focuses more on favorable information in the message, resulting in more support.

Question

Quizplus · Accepted Answer

The sleeper effect phenomenon refers to the increase in persuasive impact over time of messages from low-credibility sources. This is because in the long term, people tend to disassociate the message content from the source, and focus more on the message itself. As a result, a low-credibility source can actually be as effective as a high-credibility source.

According to the Sleeper Effect Phenomenon