_____ are plans of action designed to obtain specific media objectives.
A)Media goals
B)Media services
C)Media strategies
D)Media vehicles
E)Media designs

Question

Quizplus · Accepted Answer

Media strategies are a set of plans of action designed to reach specific media objectives. They define how to use different media vehicles to communicate with the target audience based on demographic, psychographic, and behavioral characteristics. Media goals, on the other hand, refer to the desired outcomes of media strategies, such as reach, frequency, and engagement. Media services and media designs are general terms that may refer to different aspects of media planning and buying, while media vehicles are specific channels or platforms used to deliver media content to the audience (e.g., TV, radio, outdoor, online).

_____ Are Plans of Action Designed to Obtain Specific Media