The market potential in a given metropolitan area relative to the United States as a whole can be determined by using the:
A)the Nielsen rating index.
B)BAR/LNA.
C)brand development index (BDI).
D)category development index (CDI).
E)survey of buying power index.

Question

Quizplus · Accepted Answer

The survey of buying power index is a measure of the market potential in a given metropolitan area relative to the United States as a whole. It is based on a number of factors, including population, income, and retail sales.

The Market Potential in a Given Metropolitan Area Relative to the United