When used in combination with other market information, the survey of buying power index helps a marketer determine:
A)the geographic areas to target.
B)demographic characteristics of the target population.
C)lifestyle characteristics of the target population.
D)consumer behavior.
E)psychographic characteristics of the target population.

Question

Quizplus · Accepted Answer

The survey of buying power index provides information on the purchasing power of consumers in different geographic areas, allowing a marketer to determine where to target their marketing efforts.

When Used in Combination with Other Market Information, the Survey