Chef's Delight is a television show hosted by Kevin Bacon. If the show is a specific carrier of messages within the television medium, it is referred to as a:
A)media frequency.
B)media segment.
C)media vehicle.
D)media strategy.
E)media symbol.

Question

Quizplus · Accepted Answer

Chef's Delight is a specific carrier of messages within the television medium, making it a media vehicle. A media frequency refers to the number of times a message is delivered to an audience, a media segment refers to a specific group within a larger target audience, a media strategy is the overall plan for reaching a target audience, and a media symbol refers to the use of visual or auditory cues to represent a brand or idea.

Chef's Delight Is a Television Show Hosted by Kevin Bacon