_____ refers to the potential audience that might receive a message through a media vehicle.
A) Frequency
B) Reach
C) Viewer number
D) Coverage
E) Exposure
Correct Answer:
Verified
Q22: A _ determines the best way to
Q23: _ are plans of action designed to
Q24: Flair, a women's magazine, features an ad
Q25: Which of the following is considered an
Q26: Which of the following factors reduces the
Q28: The market potential in a given metropolitan
Q29: In a market analysis, the _ is
Q30: Which of the following is an example
Q31: A media plan is a guide for:
A)development
Q32: Chef's Delight is a television show hosted
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