A _____ determines the best way to get an advertiser's message to the market.
A)distribution plan
B)coverage plan
C)frequency level
D)media plan
E)reach strategy

Question

Quizplus · Accepted Answer

A media plan is a comprehensive plan that outlines the placement and use of advertising across different media channels to ensure maximum reach and impact. It involves determining which media channels, such as print, radio, television, or online, are best suited for reaching the target audience and the most effective and efficient times to advertise in each medium. The purpose of a media plan is to determine the best way to get an advertiser's message to the market.

A _____ Determines the Best Way to Get an Advertiser's