The first step in developing a media plan is to:
A)create a media plan committee.
B)set the media objectives.
C)determine the reach, frequency, and coverage of all available media.
D)select broad media classes.
E)develop advertising campaigns.

Question

Quizplus · Accepted Answer

Setting the media objectives is the first step in developing a media plan. This involves determining what the campaign hopes to achieve through media exposure and how those objectives align with the overall marketing objectives.

The First Step in Developing a Media Plan Is To