The more the number of readers per copy of a magazine, the higher the pass-along rate.

Name: The more the number of readers per copy of a magazine, the higher the pass-along rate.
Brand: Quizplus
Rating: 4.9 (28 reviews)

Question

Quizplus · Accepted Answer

The statement is true. Magazine advertising sellers want to include the pass-along rate in their estimation of the number of readers per copy as it would result in a higher circulation number, which is beneficial for advertising pricing and revenue.

The More the Number of Readers Per Copy of a Magazine