The cost-effectiveness of advertisements in newspapers is measured based on the cost per ratings point.
Correct Answer:
Verified
Q6: Radio advertisements have better flexibility than magazine
Q7: The situation analysis precedes the marketing and
Q8: Media strategies refer to the available delivery
Q9: The primary objective of _ is to
Q10: The lack of audience information is a
Q12: One of the advantages of direct mail
Q13: The potential for deception is high in
Q14: Decisions on whether sole sponsorship or shared
Q15: Media objectives are the goals for the
Q16: The more the number of readers per
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