The primary objective of _____ is to develop a framework that will deliver a message to the target audience in the most efficient, cost-effective manner possible.
A)media planning
B)market segmentation
C)target marketing
D)organizational planning
E)a communication hierarchy

Question

Quizplus · Accepted Answer

Media planning involves identifying the most effective channels and vehicles for delivering a message to a target audience. The objective is to develop a plan that will maximize the reach of the message while minimizing costs.

The Primary Objective of _____ Is to Develop a Framework