The lack of audience information is a greater problem for big advertisers/markets than it is for small advertisers/markets.

Question

Quizplus · Accepted Answer

The statement is incorrect. The lack of audience information is a greater problem for big advertisers/markets, as they have larger budgets and are more likely to rely on sophisticated targeting techniques. Small advertisers/markets may have more limited budgets, but they can still make effective decisions by relying on their knowledge of their local customers, as well as on free or low-cost tools such as social media analytics and customer surveys.

The Lack of Audience Information Is a Greater Problem for Big