One exposure of an ad to a target group within a purchase cycle has little or no effect in most circumstances.

Name: One exposure of an ad to a target group within a purchase cycle has little or no effect in most circumstances.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Research has shown that multiple exposures to an ad are necessary to have a significant impact on consumer behavior within a purchase cycle. A single exposure is not enough to make a lasting impression or motivate a purchase.

One Exposure of an Ad to a Target Group Within